I just don't understand their thinking, they produce 500 to be sold out in a matter of minutes, why not do 2000 and give everyone the opportunity to bye it.

Hardback books have a 3-6 month lead time. GW made an estimate on demand, and it was highly exceeded, but didn't get sales feedback until the next 3-6 months of print orders were already made. Running out of Nagash books increased demand for Glottkin, as people knew it sold out, so want book 2 faster so they get their copy. Thus book 2 sells out even faster, and so on for book 3, Khaine. People know there is a fixed supply, so are in a race to get one, and thus the limited supply sells out faster.
Softback books ordered to make up some of that demand, since they have a much shorter turnaround time. They are lesser quality, being softback, and thus lesser price. But GW couldn't go too much lower in price, or all the people who bought the hardback books would argue that the softbacks were so much cheaper, and thus tank demand for future hardbacks. Making it a $10 or $15 dollar difference between Hardback and Softback is in the realm of relative value for the binding quality. If say hardback Glottkin was $65 and softback was like $40, there would be uproar.

GW likes to sell out limited items, but only to a degree. Specific limited editions like Space Hulk selling out is good. Things like this, where major rules books that push expensive model kits, not so much. GW may want to keep a minimum of books on the shelf, but when there is so much unsatisfied demand for these books, that is a bad thing- remember, these books push a lot of new, major kits- Nagash, Glottkin, the Mortarchs and Plague Lords, Maggotlords, Morghasts, ect. If people can't buy the books with rules and justification for running those kits, why would they buy the expensive model kit then?

The second book plays host to new rules for the End Times, including End Times Spells, a more destructive magic phase, three new Elven army lists, four new character profiles (wait until you see Malekith!) and seven epic scenarios enabling you to play through the battles mentioned in Book I.

IM REALLY ANGRY WITH GW.

These limited edition runs Suck! How hard is it to print extra decks of cards, they cost 2c a card and make 1000% profit on them. They were sold out in Australia 5sec after they went up.

GW is just becoming a greedy company with no interest in their customers - they just want to take our poor sucker money.

Sorry for the rant but each year they get worse - I wish there was a better alternative.

I agree with you Gidean, there is some really great stuff here that you just cant get your hands on - it's a shame because the amount of work that must go into producing these books, GW are losing out big time and they just alienate their customers. Most frustrating.

So, the conclusion of The Sundering series is bundled with this release. I really curious as to how much of the actual End Times story it includes. Is it simply a supplement to the story bundled wit the rules (meaning you need both)? Is it an enlargement of this story and a full novel on its own?
I've only read Malekith's Sundering story as I was (and am) hesitant to the other parts, presuming they focus on the High elf part of the storyline. Any thoughts on these?
I did enjoy the Malekith book, though not as atmospheric and memorable as the Darkblade series. People reccomending reading the rest to conclude with the Khaine novel?
Or shall I perhaps just skip though to the last?

Lol...check out khaine ltd version @ebay

800$ US....

I have the book now and am really looking forward to reading it. Malekith is insane! He will on average kill Karl Franz in one round of combat!

I saw a rumour on another forum (sorry cant remember which one) that said GW will be releasing all the EOT books in a softcover as well after the main release. Hopeful thinking for all those who missed out.