New GW flagship store with exclusive products

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flatworldsedge
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New GW flagship store with exclusive products

Post by flatworldsedge »

Dropped into the GW Oxford Street (London) yesterday and they said they were closing, moving to T*ttenham Court Road to a premises twice the size where they would have more gaming tables and - interestingly - exclusive products not available online or in other stores.

Opening 11-12th April - tell the store if you want to come, as there are more exclusives. Sadly I'm away that weekend, but it sounded interesting.
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Re: New GW flagship store with exclusive products

Post by Amboadine »

Intriguing idea. Now if only I still lived in London.
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Re: New GW flagship store with exclusive products

Post by Zeb »

Might have to check that out, its on my way to work after all...
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Re: New GW flagship store with exclusive products

Post by T.D. »

flatworldsedge wrote: exclusive products not available online or in other stores.


[+] SPOILER
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Re: New GW flagship store with exclusive products

Post by flatworldsedge »

@TD - Hmmm... I'm not sure - the 8 Oz version seems to include a free miracle wand... Doesn't feel like a GW product. I'd expect to see miracle wands sold separately at £8.30 each.

@Amboadine - Yes! I kind of like the idea, yet I do wonder how it plays out in today's world. It feels like it could just be a giant favour to eBayers living in the London area.
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Re: New GW flagship store with exclusive products

Post by Red... »

GW stores not stocking GW stock...sounds fishy to me :) If anyone manages to get down there, please do report back what the exclusives were. I no longer live in London, but I am mighty curious about it now! Perhaps it is the lids for the free boxes stocked at TD's local store over Xmas.

The 8 Oz bubble Miracle Bubbles bottle does purport to be "Imperial" though, so it could be related to the empire in either fantasy or 40k ;)
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Re: New GW flagship store with exclusive products

Post by Daeron »

Red... wrote:The 8 Oz bubble Miracle Bubbles bottle does purport to be "Imperial" though, so it could be related to the empire in either fantasy or 40k ;)

It has all the colours of a battle-worn space marine.

I'm curious about this new store though. Could it be another move by G.W. to make their stores more popular? Are they trying to build an "Experience" in their stores?
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Re: New GW flagship store with exclusive products

Post by Clockwork »

It's more likely to be web only items tbh
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Re: New GW flagship store with exclusive products

Post by flatworldsedge »

It's very strange to my mind - they were very certain that these would be "in store only exclusive items". That would be kind of cool, but, of course, if it's worth travelling into London for at a cost of £10 travel minimum, easily £25-50 for most of South East England, well it's probably worth sticking on eBay - and then it kind of defeats the point. When you look at what some people were making on limited edition ET books, it seems that the same could happen - with the limiting factor being "can I get into London quick" rather than "can I camp the GW URL effectively".

Unless -
i) They're going to be ultra limited runs, with just one sale per person... enough for some to end up on eBay, but not on an "industrial" scale.
ii) They're targeting younger players with this - maybe they don't have cards/Paypal/etc. in the way I am used to assuming everyone has. I guess I mostly paid cash when I was 11 when I started playing.

In any case, I think the experience side has to be where it's at. Take it to logical extremes, and the small store just becomes an inefficient version of the web-store, whereas the larger store has lots of possibilities in contests and shows and meeting people, and just seems to offer so much more. If I were GW, fewer bigger stores complimented by a better web presence would be the way I'd want to go. I've never been to Warhammer World in Nottingham, but I do drop into Darksphere in London and the vibe there is always fantastic - lots of gaming tables, pick up games, etc.

Still - for me it is a 20 minute walk at lunch time rather than a 10 minute walk... so no big deal! - and I'll be really interested to see what it's like and I'm quite excited about the additional gaming space and idea they'll be open late more often. I'm kind of miffed I'm travelling on the opening weekend, as it all sounds kind of cool.
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Re: New GW flagship store with exclusive products

Post by Red... »

Daeron wrote:It has all the colours of a battle-worn space marine.

Who needs camouflage when you have power armor and a sympathetic rules set?

flatworldsedge wrote: I guess I mostly paid cash when I was 11 when I started playing.

You'd need a wheel barrow to carry all of the requisite cash needed to purchase models from GW these days...

flatwordsedge wrote:It's very strange to my mind - they were very certain that these would be "in store only exclusive items".

I remain intrigued. I wonder if it will be a free GW carry bag or something. I can't see GW formally endorsing the sale of non-GW products in their stores, but equally I can't imagine them making a small enough run of any product to limiting themselves to stocking it exclusively in one store for a potentially temporary period of time. It could be a rogue manager bringing in non-GW goods on the sly though ("here kiddies - free dice from Hobbycraft!")
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